All posts in Random & Rants

Why Most Businesses That Fail Have A Preventable Death

Why Businesses Fail

I understand why some businesses are scared of diversifying their marketing and promotional efforts in rough times, but they really need to reconsider. Too many businesses – both local/small and even chains are holding on tight to traditional advertising channels like newspapers, yellow pages, and commercials. It’s time for them to put on their big boy pants and make some changes.

The internet isn’t going anywhere, we all know that. What most don’t know is how effective – cost and performance wise the internet really is. The traditional advertising channels I mentioned are two things that bother me: expensive and difficult to track. People (as a whole) aren’t looking at the newspaper or yellow pages when they need a plumber, or a roofer, or a massage therapist. They look to the internet – and search engines. It’s almost CRIMINAL how much it costs for an ad in the yellow pages, a full page ad will run you in the thousands of dollars per month with all kinds of cute little hidden fees.  You know what you get for all that money? Maybe a few clients, but will you ever know if they came from yellow pages? Probably not. There are some ways to track clients coming from your ad, but in reality – little to no companies do this because it’s difficult.

Now let me tell you how advertising on the internet works. Everything you do – every campaign, every customer, every click is all 100% trackable. You can find out AMAZING information about your demographic you might have never even known. With internet marketing, you can find out who is interested in you, WHY, and what makes them buy (or not buy). It gets even better, the very popular cost-per-click advertising model only charges you when the ad is CLICKED on, not when its seen or loads on a page. You can’t do this with things like print advertisements and commercials easily, if at all.

So it must cost way more than yellow pages or a newspaper ad right? Wrong. Let’s say you have a marketing budget of $2,000 a month, probably at least what you’re spending on untrackable traditional ads. You can stop throwing away your money and hire a well informed internet marketer or search engine optimizer to give your company an amazing web presence and bring you MORE customers for LESS money, or you can even do it for yourself if you invest the time to learn.

Here’s the big difference you might not understand yet: you’re being found when someone is LOOKING for you, not when they happen to flip a page or turn on the TV. It really is incredible that there is so much raw opportunity available that is much more affordable and trackable. With internet marketing you’re also opening up opportunities for long term relationships and 2 way interaction. If you put an ad in the newspaper you can’t decide “I’m going to follow up with all of those that read my ad and see if I can generate more business.” With the power of the internet, you can build a list of subscribers that at some point LOOKED for you – and see if they’re ready for your services or product again. Having this kind of long term interaction is extremely powerful, and this is just the tip of the possibilities.

I might sound harsh, but it’s time to evolve or die. Nobody is going to wait around while you decide if you think this is or isn’t right for you. Consumers are demanding more and more for their money and time – it’s your job to be there when they NEED you.

I’m working on a case study to show how much more cost effective using the internet is as opposed to the traditional channels discussed, if this post didn’t convince you and show you the power here the case study will!

Hearing “I’m Bored” Is The Most Frustrating Thing Ever…

Time wasting

I’m tired of seeing people complain about how bored they are on Facebook and Twitter. There is absolutely nothing to stop ANYONE with internet access to learn whatever they want.

The internet presents amazing opportunities to people that can change their lives and lead them on the path to be whatever they want to be in life. One of the most frustrating things I hear (often) is people complaining about wanting their life to change but it’s usually those SAME people that are constantly posting about how bored they are or spamming me with mafia wars requests. Please, if this is you – stop and and start making a better use of your time. There has never been a better time to learn absolutely any skill you want. So few people take advantage of this and use the internet to 1% of its capability at best.

Time is the single most sacred resource in life, and far too often wasted.

Enough ranting for now, GO LEARN SOMETHING!

Quote of the day:

“You can do anything, but not everything.”

-David Allen

My Thoughts on Being Born a Genius

Are people born geniuses?

I don’t think anyone has ever been born a genius, let me tell you why…

Anyone who has ever been considered a genius at their craft of skill worked extremely hard for it. It’s almost insulting to me to say that they were just born smart and it fell into their lap. Being a genius or even considered smart at something takes persistence and a lot of practice.

There’s only one reason why people don’t ever get to that level of intelligence and that reason is effort. Be honest, how many times have you TRIED to master something and gave up? How many sports have you tried? How many instruments have you played? How many of those do you still do daily? That’s exactly what I mean – do you think that any genius or master of a skill picked it up and tried a few times then never came back to it? Nope. They practice every day, as much as possible. It takes hundreds of hours to master a skill which people don’t realize and stop practicing/bettering themselves at it making them feel as if they weren’t born with this mysterious ability to be a genius.

There is one problem in the modern world that prevents people from achieving genius status in life – distractions. There are FAR more distractions today than there were even 50 years ago. People often choose to do something mindless and easy over difficult or thought provoking that will increase their intelligence. Think about it – how much work do you think Einstein would have finished if he had an Xbox 360 taunting him the whole time?

What I’m trying to say is I don’t think that you have to be born with some special gene to be a genius, you just have to try EVERYDAY to better yourself at whatever it is you want to master.

Quote of the day:

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

—Antoine de Saint-Exupéry

Cloud Computing Will Rule The World…

Cloud Computing Apps

Cloud computing is nothing new, but some new technology that’s been getting a lot of buzz lately has people talking about it more than ever. People don’t understand how powerful cloud computing truly is and how much it’s going to change the way we use the internet and computers in general.

If you aren’t familiar with cloud computing take a look at the picture below and let me give you a quick explanation:
cloud computing Cloud Computing Will Rule The World...

Imagine all of your files being in one centralized location that you can access from any computer in the world with internet access. Your spreadsheets, documents, pictures, pdfs, EVERYTHING. You never have to carry around a laptop, or even a flash drive if you don’t want to. If you need to grab a file or work on something at a friends house, public library, or even at an internet cafe you just grab it off of your cloud and start working.

This is already a mainstream practice people take advantage of daily but this is barely scraping the surface of what cloud computing is capable of. A lot of companies are gravitating toward turning their applications into web apps that can be used by anyone and anywhere (with internet access). It doesn’t matter what operating system you have, how much hard drive space is on your computer, or even how new your computer is. Microsoft is working on turning the Microsoft Office Suite into a web app allowing you to work on spreadsheets, documents, etc. from anywhere with a web browser and internet connection. Any software-related business that doesn’t jump on this trend is going to be hurting in a few years once the technology is less expensive to develop for smaller companies and it starts snowballing. Within 5-6 years (at most) installing applications on your computer will be a thing of the past that is rarely done because it won’t be necessary.

Just imagine being able to open your web browser and do ANYTHING you can imagine without downloading/installing software or dealing with compatibility issues.

Ok, I’m done rambling about the awesomeness of cloud computing. If you’re interested in trying it out I highly recommend Dropbox which provides cloud computing at it’s finest – the best part is that it’s free!