All posts tagged landing pages

When It Comes to Split Testing, Don’t Discount ANYTHING Until You Try It

split testing landing pages

Being completely open minded when testing new campaigns can be difficult. Whenever I start creating a campaign and begin to jot down headlines and copy to test I frequently disqualify a lot of possibilities on the spot. After you run different campaigns for a while you get an idea of what’s going to work and what isn’t, this can both hurt or help you as I’ve come to realize. I ran a lead generation campaign recently for a free initial consultation and tested two different headline:

“Sign Up For a Free Initial Consultation with Your First Visit”

and

“Sign Up For a Consultation”

Normally I wouldn’t have even bothered with the second headline because it isn’t anywhere near as appealing in my mind.  I decided to just throw a bunch of wild card headlines into the mix like “Sign Up For a Consultation” just to see the CTR and opt-in rate difference but I was pretty shocked by the results. The second headline has an opt-in rate TWICE as high as the top headline. Even with experience you never know if something will work until you try it – especially in an unfamiliar niche/demographic. What I’m getting at here is this: try LOTS of different variations in your campaigns – don’t pigeon hole yourself to what you think will work. Make sure you’re covering a wide spectrum of ideas and not just testing your assumptions for what will work.