Yep…just like the title suggests – Google’s newest feature lets you filter your search results by the reading level of the content. There are 3 different reading levels to choose from – “basic”, “intermediate”, and “advanced.” The breakdown of my blog is: 62% basic, 37% intermediate, and an extremely impressive 0% advanced.
This could become really interesting if people actually use it. If someone is looking for a basic/beginner explanation of something they can drill down and choose to only view content that’s considered “Basic.” On the flip side of that if they consider themselves highly knowledgeable in the particular area and want more advanced content they can choose to filter it that way as well. Imagine being able to write separate content for both beginners and experts that will bring both groups to your website.
Just for a quick example of how powerful this could turn out to be if you search for “astronomy” you’ll notice the following reading levels:
Only 3% of the results are considered basic by Googles new filter. Astronomy gets over 100,000 exact match searches a month and I’m willing to bet a lot of them are from beginners trying to learn more. If you ran an astronomy website you could easily create basic-level content and pull huge amounts of traffic because so few people (3%) are writing at the basic level.
Keep this in mind when you’re creating new content – you can dramatically increase your traffic if this new filter gains popularity just by altering the way you write.
Sort of, Let me explain…
I’ve been seeing A LOT of duplicate content questions lately and I want to take a few minutes to debunk any myths, misinformation, and wrong interpretations. First of all, if you aren’t sure what duplicate content is here’s a quick definition:
“Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page, even on different web sites.”
In other words, if you write an article and I aggregate it, or even steal it without any modification that would be considered duplicate content. Also, if I have multiple versions of an article on my website that is also considered duplicate content. Get it?
There’s this myth (and it really is just a myth) that if you have duplicate content on your website it will receive a PENALTY from Google. This is pretty far from the truth. If I post an article on my website that is then indexed into Google and then create a printer friendly version of that article the second copy would be considered duplicate content. Will Google penalize me for that? NO! I don’t understand why people believe this – it just isn’t logical. This is what will happen…the first and original version of the article will be indexed, rank for any keywords it might contain and add to the search engines index. The SECOND copy (printer friendly) will remain OUT of the search engine index.
To sum all that up: If you have 2 version of an article on your website, the original will be indexed and the second one will not. There will NOT be a duplicate content “penalty” they just won’t both be indexed.
If you’re trying to get a website to rank that is just aggregated content from article directories and nothing is unique it’s going to be very difficult. As I said before – you won’t be penalized for using content (unless it’s blatantly stolen and not meant for reuse) but you won’t reap the benefits of having unique, indexed, and fresh content.
That’s all I’ve got.
Title tags are far too often neglected when optimizing websites for the search engines. The title tag holds a large amount of weight in regards to on page SEO and the relevance of your site in the search engines (higher relevance = higher placing in the search results).
If you carefully craft your title tags you’ll find optimizing your site to be much easier, and you can get a significant boost in the search engines from writing titles correctly.
If you’re using words in your page titles that are not relevant keywords or keyphrases to your page you’re both wasting the title tag and causing harm to your SEO score. Remember, relevance is key – the more relevant your page is to your keywords the better. By including a page relevant keyword you’ll be showing the search engines the title and page information match up, giving you a higher relevance score (and placing).
I’ll give you a quick example of an excellent title tag and a few poor title tags. Lets say you’re a realtor in Columbus and you want to rank in the search engines for “Columbus Real Estate”. For the sake of this example lets say you’re trying to write a title tag for your home page.
A few poor choice title tags would be:
- Home | CbusRealtor.com
- Find Free Houses in Columbus, Columbus Houses Under $1,000 | CbusRealtor.com
The first title tag is considered poor because it doesn’t describe the page at all, and the second because it’s an innacurate and misleading description of the page.
An excellent title tag for this page would be:
- Columbus Real Estate | CbusRealtor.com
The title accurately describes the page and the website in general. The closer your keyword is to the beginning of the title, the better your SEO score will be.
It’s night and day what a well written title tag can do for your website optimization, fix yours now!
Optimizing your website for the search engines can be a daunting task. Many people aren’t sure where to begin and just get frustrated or overwhelmed before they even start. I use the following 5 plugins on my blog for SEO purposes and they all work GREAT! If you install and use all of these plugins, you’ll get a great jump start on your search engine optimization joruney.
All in One SEO
All in One SEO Pack is a must have for any WordPress blogger. With All in One SEO Pack you can rewrite important parts of each individual post/page including title and meta tags for highly optimized posts and pages on your blog or WordPress site.
Google XML Sitemaps
Having a sitemap is one important piece of successful SEO. With the Google XML Sitemaps plugin you can automatically generate an XML sitemap to submit to Google and other search engines.
Meta Robots WordPress plugin
SEO Friendly Images
One very common mistake many SEO amateurs and beginners make is skipping over tiny (but important) details. Adding alt and title attributes to all of your images is a great way to help your search engine rankings and increase the overall value of your website. SEO Friendly Images will automatically add proper alt and title attributes to ALL of the images on your WordPress website.
One of the reasons I am such an avid WordPress supporter is the amount of detail and depth put into the software. WordPress allows you to attach tags to your posts to make them easier to find and the Simple Tags plugin makes it extremely easy to do just that. By using tags on your posts you’ll make it much easier for your customers/audience to find you!